Yard-long burgers stretch food budgets
Carl's Sr. rolls out charbroiled behemoths
July 19, 2010
Carl's Sr. restaurants have launched a yard-long cheeseburger for test marketing in Texas, aiming the $7 charbroiled behemoths at customers with hefty appetites: young men aged 17 to 24 who drive monster trucks. Each sandwich contains nine beef patties, 4,200 calories and 95 grams of saturated fat.
"I can eat a yard-long cheeseburger on Monday and not get hungry 'til Wednesday," said Eric Bunyan, a truck driver in Dallas. "My German shepherd can start on one end and me on the other, and I'm full before I even get near his drool. You should see the puddle of mayo after I drench one of those suckers. Big. We're talkin' BIG."
In Austin, a group of 14-year-old girls from a middle school volleyball team bought one yard-long burger after an especially grueling workout. "Awesome," said Josefina Bacuda, a star blocker with a killer serve. "The bun reached through the net so we could munch from both sides of the court."
"Yard-long is the new foot-long," said Brad Haley, marketing director at Carl's Sr. "Recession-weary consumers need a monster bargain. This sandwich is gargantuan meal at piddling price. We think it will cross-sell to customers who rent stretch limousines. Our sandwich has built-in stretch."
The yard-long burger comes with two tin cans connected by a string so two distant eaters can keep in touch between bites even if the chewing gets loud.
—James Dunn
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